Start with the product, not the presentation
A page, profile, advertisement and landing page should describe the same real offer. This sounds simple, but small differences can make a business look unclear: a profile may name one service, an ad may promise another, and the destination page may describe something else. Customers then have to guess what is being offered. Reviewers may also struggle to understand how the account, business and advertised product relate.
The goal of this checklist is plain accuracy, not a more persuasive-looking identity. A coherent account helps people understand who is responsible for an offer, what they can expect and where to find relevant information. It is also a more useful starting point for preparing an account as a working tool within the platform’s terms. No profile edit can guarantee that an advertisement or account will be approved; the platform makes those decisions under its own current requirements.
Before checking individual fields, write a short internal description of the business and its offer. Include what the product or service is, who provides it, who it is intended for and what the customer needs to do next. Use that description as a comparison point. If different pages give different answers, identify the mismatch and decide which statement accurately reflects the offer before publishing or promoting it.
Check the business name and identity
A business name is often the first clue that connects an account with a landing page. It should be recognizable and used consistently wherever the business is presented. Check the display name, profile name, page heading, site branding and any business details shown near the offer. Minor formatting differences may be harmless, but unexplained changes in the actual name can make it difficult to tell whether the pages belong to the same business.
- Confirm that the name refers to the real business responsible for the advertised product or service.
- Check that abbreviations, alternate spellings and trading names are understandable and used consistently.
- Make sure the account does not imply an affiliation, certification or official status that the business cannot substantiate.
- Remove obsolete names and leftover branding that could point to a different offer or organization.
- Check that any seller-provided account details are accurate and that access is used in line with the platform’s terms.
Do not borrow someone else’s identity, use false business details or create an impression that a different person or organization owns the offer. If an account’s existing name or ownership information does not match the real business, do not try to conceal the difference with cosmetic edits. Clarify what the account represents, follow the platform’s official process for changes or ownership issues, and contact support if needed.
Compare the about text with the actual offer
The “about” text should make the business and its offer easy to understand. It does not need to repeat every detail from the landing page, but it should not introduce a different product, audience or set of services. Review the bio, page description, profile categories and pinned or featured material together. These elements can remain visible even after the main description has been updated.
- Describe what the business actually provides, using straightforward terms.
- Check that claims about features, availability, eligibility and outcomes match the offer.
- Remove broad or vague language if it leaves customers unsure what they are being asked to consider.
- Replace outdated descriptions that refer to products or services no longer advertised.
- Make sure any qualifications or limitations that shape the offer are not contradicted elsewhere.
Compare the account text with each active advertisement, not just with the general idea of the campaign. An ad might emphasize a particular feature or audience that the profile does not mention. That is not automatically a problem, but the overall presentation should still make sense. If the account appears to be about one kind of business while the ad promotes an unrelated service, explain the relationship clearly or correct the material that is inaccurate.
Verify contact details and responsibility
Contact information helps customers understand how to reach the business and who is responsible for responding. It also provides a practical consistency check: names, email addresses, phone details, location information and support routes should not suggest unrelated organizations. The appropriate contact method depends on the business, but whatever is shown should be current and genuinely connected to the offer.
- Check every contact field on the profile, page and landing page.
- Confirm that the listed route can be accessed by the responsible business team.
- Make sure the contact details do not point to a former operator, unrelated project or unmonitored mailbox.
- Check that the business name near the contact details matches the identity used in the rest of the presentation.
- Remove personal or operational details that should not be publicly displayed, while keeping required business information accurate.
If an account was supplied by another party, treat access and identity separately. Taking control of the access you are authorized to use does not make inaccurate business information accurate. Do not keep another person’s contact details as though they belong to the business, and do not change details to disguise an ownership or identity issue. Use the platform’s official support or appeal channels where an account record needs correction.
Review imagery, branding and visible content
Images can communicate a different offer from the text. A profile may have an old logo, a cover image may feature a discontinued product, or recent posts may make the account appear to represent a different business. Check the full set of visible material, including the profile image, cover art, product images, featured content and posts that are likely to be seen by visitors.
- Use imagery that represents the business and the product actually being advertised.
- Check that logos and visual styles do not imply an unsupported partnership or affiliation.
- Remove or update material that is obsolete, misleading or unrelated to the current offer.
- Compare image text and captions with the claims made in the ad and on the landing page.
- Make sure images do not create expectations that the written offer does not support.
Consistency does not require every surface to look identical. A campaign may use a focused design while the broader page represents the business as a whole. The important question is whether a customer can understand the connection. If the visuals suggest a different provider, product or result, revise the material or explain the distinction in plain language.
Match the landing page to the advertisement
The landing page is where a customer checks what an ad means in practice. It should deliver the information the ad led them to expect and clearly identify the business responsible for the offer. Compare the ad’s main message with the page title, product description, key features, call to action and any important conditions. A click should not lead to a page that changes the subject or makes the original claim difficult to verify.
- Confirm that the advertised product or service is present and described accurately on the destination page.
- Check that the business name and branding connect the page to the account and advertisement.
- Ensure that the main call to action leads to the action described, rather than an unrelated destination.
- Review claims, images and product details across the ad and page for contradictions.
- Make important limitations clear where customers need them to understand the offer.
If an ad highlights a particular product, do not send visitors to a general page that gives no clear path to it. If the landing page describes a broader service, ensure the ad does not imply that every visitor will receive a specific outcome or feature that the service does not provide. Correct the ad or the page according to the real offer. Do not rely on a customer to infer an explanation that is missing from the visible content.
Check the privacy notice and information handling
A privacy notice should reflect the way the business actually handles information. Check that it is accessible from the landing page and that its description of information collection, use and contact routes is not inconsistent with the forms or actions on the page. If a page requests information, the surrounding explanation should help visitors understand why it is requested and what the business says it will do with it.
- Confirm that the notice names or clearly identifies the responsible business.
- Compare its description of data collection with the fields and interactions on the page.
- Check that contact information for privacy questions is current and connected to the business.
- Review old references to services, processes or contact routes that are no longer used.
- Avoid describing protections or practices that the business cannot verify.
A privacy notice is not a substitute for accurate product information, and a generic notice cannot explain away a mismatch between an ad and its destination. If the business’s information practices change, review the notice and the relevant page content together. For legal or platform-specific obligations, consult the applicable official guidance; current requirements are published on the relevant platform’s help and policy pages.
Make a mismatch log and correct the source
A short mismatch log helps turn a broad review into a practical correction plan. Record what the account says, what the ad promises, what the landing page says and which statement is accurate. Note where the material appears so that the same outdated claim is not missed on another profile or page. Then decide whether to correct the account, the advertisement, the landing page or more than one of them.
Examples of issues to look for include a business name that differs across surfaces, a profile that describes a discontinued service, a contact route belonging to a former operator, images that show a different product, or an ad claim that the destination page does not substantiate. The point is not to make every sentence identical. It is to identify whether a reasonable visitor can follow the story from account to offer without encountering a contradiction.
After edits, review the public-facing journey again from the beginning: account or page, advertisement and landing page. Check that links lead to the intended destination and that the content visible there matches the description. Keep a record of unresolved issues and address them rather than attempting to hide them. If a mismatch concerns account ownership, a platform restriction or a verification decision, use the platform’s official support or appeal channels and provide accurate information. Do not evade a check, restriction or limit, or conceal links between accounts. Plain, consistent facts are the right foundation for a useful business presence.