A–C
Aged account An account described as having been created some time ago rather than recently. “Aged” says nothing by itself about whether the account is active, in good standing, or suitable for advertising. Ask what the seller means by age and what evidence they can provide; do not treat age as a substitute for checking access, history, or platform requirements.
Ad account An advertising account used to create, manage, and pay for campaigns. Meta Ads, Google Ads, and other platforms have their own account structures and controls. Buyers should confirm which platform the listing refers to, what permissions are included, and whether the account can legitimately be transferred or shared for the intended work. A listing that says only “ad account” leaves important details open.
Agency account A seller’s label for an advertising account or arrangement associated with an agency or its clients. It may describe an account type, an agency relationship, or simply the way access is provided. The term has no universal meaning across platforms or sellers. Clarify who controls the account, who can grant access, and what happens if the agency relationship ends.
Auto-registered An account said to have been created through an automated process. This label does not establish how the account was created, whether the process complied with platform terms, or whether the account is usable. Buyers should ask what the term means in the listing and avoid treating automation as a quality indicator.
Business Manager / business portfolio Terms associated with Meta’s business tools, where organizations may manage assets and grant people access. Sellers may use “Business Manager” and “business portfolio” loosely or interchangeably. Confirm exactly which business environment is involved, what assets it contains, and whether the proposed access or transfer is allowed. The name alone does not show who has control.
Check period A period after delivery during which a buyer is expected to inspect an account and report problems. Sellers may set different conditions, and the phrase has no fixed meaning. Get the start point, end point, required checks, reporting method, and consequences of missing the period in writing before accepting delivery.
D–H
Dead on arrival (DOA) A listing or support term for an account that cannot be accessed or does not function as described when delivered. Sellers may define “dead” differently: a login problem, missing permissions, a disabled account, or an unusable asset may be treated as separate issues. Agree in writing on what qualifies, what evidence is needed, and what remedy applies.
Fresh account An account described as newly created or having little activity. “Fresh” is not a standardized status and does not establish that an account is eligible for a particular task. Ask what the seller means and check that the account type, access, and intended use fit the platform’s terms.
Farming Marketplace slang for building activity or history on an account before offering it for sale. It can refer to many different practices, so the label alone does not tell a buyer what was done or whether it was permitted. Ask for a plain description and assess the account on verifiable access and condition, not on the word.
Hand-registered An account described as having been created manually rather than through automation. The term does not prove who created it, whether the registration details are accurate, or whether the account can be transferred. Buyers should clarify what the seller means and confirm that any handover is consistent with platform terms.
Handoff The process of delivering account access, permissions, and relevant recovery information to a buyer. A proper handoff should identify what is being delivered and which party retains control of related assets. Agree on the steps and the point at which delivery is considered complete; do not rely on an informal message saying an account is “sent.”
In good standing A general description suggesting that an account has no known restriction or unresolved issue. Sellers may use it without defining what they checked, and the phrase does not guarantee future availability or approval for a particular activity. Ask what current condition the seller is representing and how any known limitations will be disclosed.
M–O
Mailbox The email inbox associated with registration, notifications, or account recovery. A listing may include access to a mailbox, access to messages only, or merely an email address; these are not the same thing. Confirm what is included, who can control recovery, and whether the mailbox itself is permitted to be transferred or used as proposed.
Ownership transfer A change in who controls an account or business asset. Some platforms distinguish ownership from user access, and their procedures and terms can differ. A seller’s promise to “transfer ownership” should specify the asset, the intended method, and what control remains with the seller. Do not assume a password change alone makes ownership clear.
Personal profile An individual’s profile on a platform, such as a Facebook profile or a Google account, rather than a dedicated advertising asset. A seller may use the profile to provide access to business tools, but buying a personal profile can raise control and terms issues. Clarify whether the listing is for a profile, an ad account, or access to a business asset.
R–S
Replacement window A seller-defined period in which they may replace an account if a stated defect appears. It is not a standard guarantee. Ask what conditions qualify, whether a replacement must match the original description, and how the seller handles problems that arise after the window. Keep the agreed terms in writing.
Role access Permission granted to a person for specific tasks or assets, rather than control of the entire account. Platforms may offer different roles and permission scopes. Buyers should identify the role needed for the work and confirm who can change or revoke it. “Access included” is too vague unless the listing names the asset and permission level.
Spend history A claim that an advertising account has previously been used for paid campaigns. It does not, on its own, establish account quality, current access, or suitability for a buyer’s planned activity. Ask what the seller can substantiate and whether the history belongs to the specific account being offered. Avoid treating past activity as a promise about future outcomes.
Suspended / restricted A description of an account or asset with a platform-imposed limitation. The exact effect can vary, from a blocked action to loss of access. Sellers should disclose known restrictions clearly. Buyers should not rely on vague assurances that an issue is temporary; ask what is affected and whether the account can be used for the intended, permitted task.
U–W
Unverified A label suggesting that some identity, contact, business, or other verification step has not been completed or confirmed. Sellers may use it to mean different things, so ask which item is unverified and whether that affects access or the intended use. Do not treat the label as an invitation to bypass a platform’s checks.
Verified A claim that a platform or seller has confirmed some information associated with an account. The word is incomplete without saying what was verified, by whom, and whether that status applies to the account or a related person or business. Ask for the precise meaning and do not assume verification guarantees continued access or approval.
Warm-up / warmed account A seller’s description of an account that has been used gradually before being listed. There is no single marketplace definition, and the label does not establish that the activity was appropriate or that the account is ready for a particular job. Ask what “warmed” means in the listing, and follow the platform’s applicable terms when preparing any account for use.
Warranty A seller’s stated commitment to address specified defects under stated conditions. In account listings, “warranty” may refer to replacement, support, or another remedy, so the word alone is not enough. Get the covered problems, exclusions, evidence requirements, remedy, and claim process in writing. Do not assume it overrides platform decisions or guarantees ongoing availability.
Warranty window The time span during which a seller says a warranty claim can be made. Its start and end points, and the issues it covers, vary by seller; the phrase has no fixed meaning. Confirm the terms before delivery and keep a copy of the agreement. Check promptly after handoff so that any reported issue is documented within the agreed process.